The fashion industry has seen a dramatic shift in its demands over the past 20 years due to the changing attitudes of consumers and their desire for lower prices. Fashion evolution has been influenced by a number of factors, including the need to promote zero waste living, reduce the cost of production, labor, and products, increased customer expectations, globalization, and technology. Fashion brands are thriving because of the increased demand for affordable clothing at a rapid rate. 
Ecological Problems Due to Mass Production
Fashion brands often associate with factories in less-than-ideal countries because they want to offer low prices and fast access. It also causes consumers to spend more on clothing than they need. This can lead to adverse environmental effects as many textiles and clothing are thrown away every day. Consumers throwing away clothing can lead to ecological problems due to mass production. It also depends on how clothes are made. Experts have called it a “throwaway society” because fast fashion has made it easier for consumers to throw away products rather than recycle or donate them when they are no longer using them.
In a market where fashion companies and marketing drive trends, consumers want to stay on top of the latest fashions. Perhaps it is the consumers that can make a difference in fashion by being more eco-friendly. Already there has been much consumer interest in sustainable fashion, recycling, and eco-fashion. These issues should be made more public and sustainable fashion promoted in the same way as fast fashion. There are key ways consumers can help shift away from fast fashion to sustainable style.
Synthetic Clothes Are Non-Recyclable
Synthetic clothes are not recyclable and will therefore remain in the ecosystem forever. Rainwater can wash out any dyes or chemical finishes on textiles that have been disposed of in the landfill and then into rivers and other waterways. This can be harmful to humans, flora, and fauna. Even natural fibers can pose a problem if they are disposed of in a landfill. As they decompose, they release methane which is a powerful greenhouse gas and contributes to global climate change.
Constant production of new clothes has many environmental consequences, including pollution, use of fossil fuels, and pesticides that are used to grow cotton. Many clothes in fast fashion are made of synthetic fibers, which are produced using petrochemicals in a process that requires a lot of energy. The textiles industry can cause pollution that is harmful to the environment as well as to the health and safety of people living nearby. Carbon dioxide can also be produced from energy to make clothing. This is also a greenhouse gas.
